A WORD FROM THE EDITOR

Howdy hi,

Thank you for being here for the 11th issue of Butter Mag. I’m so proud to share these stories with you and feel so incredibly lucky to have had the chance to chat with all these amazing athletes.

But if I can be totally honest with you? After 11 issues? I’m starting to feel a little TOO comfortable. It’s the same feeling you get while climbing, when you start looking to the next grade up. An itch for growth. Craving a challenge.

So I decided to make a print issue of Butter.

It’s a leap, for sure. There’s something both thrilling and terrifying about committing words to paper. Print is permanent. It’s tangible. Something you can plop next to your water bottle at the skatepark, stuff into your ski bag, and lounge with as you rest between sends at the crag.

Set to come out March 1st of next year, this print issue is a love letter to the athletes, the stories, and the community that have shaped Butter Mag into what it is today. It’s also a promise of what’s to come. A promise that we’ll keep pushing, keep challenging ourselves, and keep amplifying voices that deserve to be heard.

It is my goal that inside these pages, you’ll find the same heart and soul you’ve come to expect from Butter Mag—stories that make you think, make you feel, and maybe even make you want to lace up your shoes and get moving. But you’ll also find something new. A sense of permanence. A statement that these stories matter, and they deserve to be held, shared, and remembered.

This print issue will be a milestone, but it’s also just the beginning. As Butter Mag continues to grow, we’re dreaming big. We’re exploring new ways to tell stories, connect with our community, and make an impact. And I’m so glad you’re along for the ride.

Thank you for being part of this journey. Here’s to climbing to new heights together.

Take care and have fun out there!

<3 Alex